Tired of smart ideas that don’t stick?
You did everything right.
The research. The deck. The launch.
And then… behaviour kicked back.
Learn to fix it so it doesn't happen again.
Behaviour Thinking® is a system for designing work that actually works by thinking behaviour first.
















Your strategy is strong.
Your product is smart.
Your deck is tight.
Still... no one’s changing.
People ignore the product.
Culture slides back.
Training gets forgotten.
Change dies slowly (or worse, silently).
Most teams skip the one thing that drives every outcome:
What people actually do.
Behaviour.


You’ve led change. You’ve built the plan.
But the behaviour? Still missing.
This self-paced course teaches you how to fix stalled change with Behaviour Thinking®, so strategy doesn’t just sound good, it becomes a key advantage and sticks.
Design products people actually use. This 3-part masterclass series gives you practical tools to:
Turn behavioural insights into backlog-ready briefs
Design adoption into the experience
Build retention with habit-first thinking




Choose your path

Behaviour-first thinking pay off
+6.9%
ROI for organisations
Achieved when behavioural strategies are embedded into business operations.
Saves on project budgets
Targeted behavioural interventions cut misalignments and stop waste.
93%
Immediate tool use
The majority of participants integrate Behaviour Thinking into their work within a month.
Talk to the trainers
Not sure which session fits your team best?
Want to bring the series in-house?
Speak directly with Lauren.


Lauren Kelly
Director of Behavioural Strategy
Email: lauren@alterkind.com
The Behaviour Company.
Make behaviour behave.
Contact: hello@alterkind.com
© 2025 Alterkind Ltd. All rights reserved.
Behaviour Thinking® is a registered trademark of Alterkind Ltd.
All toolkits, methods, and materials are the intellectual property of Alterkind Ltd.
For licensing or permissions, visit Licensing & Use or contact hello@alterkind.com.

