Behavioural Problem Framing

Why this self-paced course?

Every messy brief, failed sprint, and vague strategy has the same root: the wrong behaviour in focus.

Let's fix it with this course. Learn to:

• Spot the real behaviour buried under symptoms, opinions, and noise

• Use behaviour to scan messy challenges and find the leverage point

• Write a behavioural statement so clear it becomes your team’s rally cry

• Link it to business outcomes (so stakeholders care)

• Build alignment fast

Who it's for

• This course is for anyone who’s ever thought:

  “We’re halfway through this project, and I’m still not sure what we’re actually trying to change.”

• Strategists working through fuzzy briefs and fast-moving goals

• Designers who want to build around real human behaviour

• PMs balancing ideas, deadlines, and shifting priorities

• Comms, L&D and Change Makers looking for clearer ways to focus people and their behaviour

• Consultants guiding teams through complex, high-stakes challenges

What you walk away with

✅ A 5-step method you’ll use again and again
✅ Templates, cheat sheets, and prompts to support every step
✅ A finished Behavioural Problem Statement ready to drop into your next sprint, brief, or deck
✅ Lifetime access, because this skill never goes out of date

Built for real work

This isn’t theory. It’s a tool wrapped in a course so you can use it with confidence.
No fake case studies. Just clear steps you’ll apply to a real challenge from your world.

By the end, you’ll have a Behavioural Problem Statement you can drop straight into your next kickoff, deck, or strategy session.

Course content

Why your team keeps fixing the wrong thing

• Surface problems vs. behaviour

• What behaviour really looks like

• Why every problem is a behaviour problem

• Behaviour drives results

Find the behaviour that actually matters

• How assumptions waste your time

• Behaviour or story? Spot the difference PREVIEW LESSON

• Is it a pattern?

• Spot the keystone behaviour

• High frequency? Low resistance? Let’s find out

• Write your behaviour statement

Context shapes everything

• Motivation is a misdirection (mostly)

• The 3 forces on behaviour

• Rate the forces, prioritise the focus

• Lock in your behavioural problem statement

From behaviour to business case

• No ROI? No one cares

• The behaviour-to-business statement

• Pitch it like you mean business

The roadmap

• The Behavioural Problem Framing process

• Bring it into your work

Self-paced

Start now
£220 one-time purchase
(plus applicable taxes)

Includes all lessons, templates, and tools
Lifetime access
Use it immediately, solo or with your team
Bundle it with other Behavioural Strategist Track courses and save 20%

Meet your instructor

Seasoned pros who’ve turned behaviour into products across teams, orgs, and industries.

Lauren Kelly

Director of Behavioural Strategy

Has taught Behaviour Thinking to Meta, Accenture, PwC and more. She also created Behavioural Problem Framing.

Vicky Onsea

Behavioural Product Designer

Brought Behaviour Thinking into product development at BT Group.

Talk to the trainers

Not sure which session fits your team best?
Want to bring the series in-house?

Speak directly with Lauren or Vicky, they’ll steer you right.

Lauren Kelly
Director of Behavioural Strategy
Email: lauren@alterkind.com