Looped In

Why this masterclass?

Retention isn’t a metric. It’s a behaviour.
And most teams are trying to fix it with dashboards.

The truth is:

• People don’t return just because they liked it

• They return because it fit: their habits, mindset, moment
  
  

In this session, you’ll:

• Diagnose where your habit loop breaks

• Build cues, rewards, and repeatable value

• Turn first-use into long-term use

If you’ve watched a promising product drop off a cliff, this one’s for you.

Who it's for

• Product Designers designing beyond the first click

• PMs tired of launch spikes with no stick

• UX Researchers tracking drop-off with zero next steps

• Anyone building a product people should return to, but don’t

Come on your own, or bring your team.

What you walk away with

✅ A retention audit using the Habit Loop
✅ A simple, repeatable process to design behaviours after the first click
✅ A Loop Upgrade Plan you can use next sprint

Training that works like a product sprint

You’ll learn the method by applying it, live, to your own challenge or case study.

✅ Live and online
✅ Taught by real practitioners (not ‘facilitators’)
✅ Mix of frameworks, exercises, group critiques
✅ You work on your own product or challenge
✅ Everything you create is ready to use

Masterclass modules

Why they didn't come back

• The hype → dip → dead zone pattern

• Why retention breaks — and how to spot it early

• The Habit Loop: Cue → Use → Reward → Repeat

Loop audit

• Break down a real user flow

• Spot weak cues, flat rewards, friction points

Loop builder

• Rebuild the loop using behavioural hooks

• Create your Loop Upgrade Plan

Share + commit

• Share your upgraded loop

• Get live critique

• Commit to a retention fix next sprint

Next date:

Wed 18 June, 12-4pm BST
£290, Early bird: £225

Can't make the date?
Add your email and we'll tell you when the next day is announced.

Meet your instructors

Seasoned pros who’ve turned behaviour into products across teams, orgs, and industries.

Lauren Kelly

Director of Behavioural Strategy

Has taught Behaviour Thinking to Meta, Accenture, PwC and more.

Vicky Onsea

Behavioural Product Designer

Brought Behaviour Thinking into product development at BT Group.

Want the full picture?

This session is part of our Behaviour x Product Masterclass Series, built for people working in product who want research insights, adoption, and retention to actually work.

You’re in the right place to start.
But if you want the whole loop:
Insight → action → engagement
We’ve got you covered.

Book the full series and save 20%

Talk to the trainers

Not sure which session fits your team best?
Want to bring the series in-house?

Speak directly with Lauren or Vicky, they’ll steer you right.

Lauren Kelly
Director of Behavioural Strategy
Email: lauren@alterkind.com