Change Behaviour Kit

Save time.

On average, users reported saving 40% on prep time.

Sharper ideas.

Users say they create faster, more relevant ideas that focus squarely on behaviour change.

Confident choices.

For times when your decisions need to be as solid as the science behind them.

Get clear.
Take control.

Behaviour change isn’t luck. It’s a system. The Strategy Selector pinpoints your exact challenge and guides your focus in minutes.

Tactics that deliver.

No more vague theories. 56 Tactic Cards turn 200+ studies into actionable steps you can apply instantly.

Ethics that build trust.

Behaviour change is only powerful when it’s honest. With built in Ethics Checks create trust, not tension.

Own the room.
Solve the problem.

Stop circling ideas. The Change BehaviourKit sharpens your focus and sparks new solutions quickly.

What’s in the Kit?

Mini guides to follow
with Tactic Cards

Solve problems fast with 56 science-anchored tactics you can use now.
Breaking it down, step by step.

Connect the dots
with Playbooks

Your guide to what’s next. Link tactics seamlessly to tackle bigger challenges.

Get unstuck. Fast.
with The Strategy Selector Tool

Figure out your challenge in minutes and pick the best strategy to solve it.

"The Selector Card gave structure to our ideation sessions, helping us spot opportunities we’d overlooked. It’s simple but effective."

Jess McKenna, Head of Product Design and Research, Etc.Health BT

How to use them

Change isn’t always linear. Sometimes you need a quick win; other times, you need a complete system to tackle a bigger challenge.

1. When you’re short on time:

Pull a tactic card, follow the steps, think different and get solutions fast.

2. When the challenge is complex:

This is where the system shines. Start with the Selector to figure out what you’re dealing with, focus your plan with the right strategy, and use the tactics to drive action. It’s everything you need.